When you post updates and promotions, pay attention to what people like and reply. Having a high response rate on requests and questions will have the same effect as good customer service in your store. It’s obviously not enough to just ask questions, you need to analyze and utilize your feedback. Pay Attention to Responses and Provide Feedback Remember that you often need to ask the questions! If you are unsure about changing your pastries to sandwiches, why not ask first, instead of changing parts of your supply chain of goods and hope for the best? Communicating through social media is a powerful tool, and it makes your customers feel valued, and their opinions heard, evidently creating a relationship between them and your business. Rather than having surveys in your coffee shop or asking around for biased opinions in store, you can initiate and facilitate conversations on Facebook and Twitter. There are numerous of barriers removed when it comes to people expressing feelings via online. We will start things off by focusing on how you can engage your customers, because this is the most essential and opportunistic part of social media for businesses. Customer EngagementĬommunicating With Your Customers – Ask Questions! This guide will help you utilize your social media platforms as marketing tools with the purpose of maximizing the reach of your potential customers, receiving feedback on your brand and products, and most importantly building relationships with clients outside your local store, so pay attention?!?! 1. That’s why you need to implement the right tools to attract and engage customers to your network! Why not make it a social one? Interact with customers, spread ideas, advertise promotions and explain how they benefit from being connected to your network. Just being present online is not sufficient for anyone because everyone can be. Engagement with clients outside your store is difficult as a coffee shop because consumers don’t have that many reasons to connect online, unless you use incentives. So how can social media for coffee shops help tackle these problems?īy virtually connecting everybody to a social network, there is an incredible potential for the spread of your product and brand. Competition is everywhere, and quality of product and environment alone cannot expand your consumer segment. Secondly, you may think you have reached out to all potential local consumers, but the truth is that customers need incentives to come back and substitute their coffeemaker at home or office with better alternatives like freshly brewed in-store coffee. Most of these larger companies win customers because of consumer familiarity to their brand through a variety of location and high advertising budgets! ![]() ![]() So why should you use social media to sell more coffee?įirstly, food services as most other industries experience a high growth of renowned brands and chain-stores that eats up independent coffee shops. Your customers stop by your store and pick up a coffee because it’s local, convenient, social and of good quality. As a small coffee shop, use of social media might not seem like a significant contributor to the success of your business.
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